01Pick one exact brand name
Use the same spelling, spacing and capitalisation in your title tags, og:site_name, Organization markup and every profile. Variations make it harder to connect sources.
02Add Organization markup to the homepage
Include name, url, logo, a one-sentence description and contact details. LocalBusiness or a more specific subtype is better for businesses with a physical location.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Example Co",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"description": "Project management software for small agencies.",
"sameAs": [
"https://www.linkedin.com/company/example-co",
"https://www.youtube.com/@exampleco",
"https://www.g2.com/products/example-co"
]
}03List your profiles in sameAs
Add LinkedIn, social, review, directory and app store profiles, plus Wikidata or Wikipedia if they exist. Every profile should link back to your site.
Brand Entity Checker
Check any homepage for Organization markup, consistent naming, logo, sameAs profiles, trust links and AI crawler access.
04Link trust pages
Link About, Contact and Privacy pages from every page, usually in the footer. AI engines and quality raters use them to confirm a business is real.
05Check AI crawler access
None of this helps if AI search crawlers can't read the homepage. Confirm robots.txt allows them.
Checklist
- One exact brand name everywhere
- Organization or LocalBusiness markup on the homepage
- Logo and description included
- Profiles listed in sameAs and linking back
- About, Contact and Privacy linked site-wide
- AI search crawlers allowed
Questions
Should Organization markup be on every page?+
The full markup belongs on the homepage. Other pages can reference it by @id, for example as the publisher of an Article.
Do I need a Wikipedia page?+
No. It helps if you meet Wikipedia's notability rules, but most brands don't. A Wikidata item and consistent profiles are more realistic.