Blog
Notes on AI search
How AI engines find, judge and cite content, and how to measure what they do.
MeasurementCitations
Mentions vs. citations: the two AI visibility metrics you need
Being named in an AI answer and being linked as its source are different wins. Here's why to track them separately.
· 6 min read
CrawlingPolicy
Training bots vs. search bots: a robots.txt decision framework
Blocking every AI crawler costs visibility; allowing every crawler gives content away. How to decide, bot by bot.
· 7 min read
Measurement
Why AI answers about your brand change every day, and how to measure them anyway
Ask the same question twice and you may get two different answers. Here's how to get reliable numbers from answers that vary.
· 6 min read
Strategy
SEO, AEO and GEO: how they fit together
AI search doesn't replace SEO. It builds on it. A plain-language map of the overlapping disciplines.
· 7 min read
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