SSO
SSO optimizes profiles and posts for in-app search on social platforms, which many people now use instead of a search engine.
Free tool
Find the search terms and hashtags people use on social platforms.
Open Social Keyword FinderBSO
BSO manages how search and AI crawlers access your site: who visits, how often, what they fetch, and what you allow or block.
Free tool
Upload a server log to see which AI and search bots crawled which pages.
Open AI Bot Log AnalyzerVEO
VEO goes beyond voice queries to the assistants themselves, optimizing for how Alexa, Siri, Google Assistant and voice-mode chatbots pick and present one answer.
Free tool
Mark up the sections assistants should read aloud.
Open Speakable Schema GeneratorMMSO
MMSO optimizes images, video and audio for search that mixes formats, such as Google Lens, video answers and AI models that read images.
Free tool
Audit images and video on a page for alt text, size and schema.
Open Media SEO AuditSame goal, different emphasis. Use this to pick the one that fits your problem.
| Type | Focus | Key signal | Free tool |
|---|---|---|---|
| SSOSocial Search Optimization | Rank in TikTok, Instagram, YouTube and Reddit search. | Keywords in captions and on-screen text | Social Keyword Finder |
| BSOBot Search Optimization | Know which bots crawl you and serve them well. | Crawler visit frequency | AI Bot Log Analyzer |
| VEOVoice Engine Optimization | Be the brand voice assistants recommend. | Assistant answer source | Speakable Schema Generator |
| MMSOMultimodal Search Optimization | Get found through images, video and visual search. | Descriptive alt text | Media SEO Audit |
Analyze server logs to see which search and AI bots visit, what they fetch and what they miss.
Keywords in captions, on-screen text and profiles help you rank on TikTok, Instagram and YouTube.
Short, conversational answers and speakable markup help assistants read you aloud.
Alt text, transcripts and image and video schema make media discoverable by multimodal search.
Yes. Many people, especially younger audiences, search TikTok, YouTube and Reddit before or instead of Google, and each platform ranks content with its own signals.
It depends on your goals. Blocking training bots keeps content out of future models, but blocking search and retrieval bots can remove you from live AI answers. Decide bot by bot.
Use descriptive file names and alt text, add ImageObject or Product schema, and keep important text in HTML rather than only inside images.
Other categories
Run a free AI-readiness audit of your site in under a minute. No credit card, no sign-up.